Effective marketing is an important element in any successful business, and promotional product is one of many tools in your marketing toolbox. The trick in using promo items and gifts effectively is to fit them organically to your marketing goals. Whether your reason for launching a marketing campaign is to increase brand awareness, introduce yourself to the community or motivate your best employees, choosing the right promotional products will help you reach your goals.
* Introduce yourself to the new customers
Introduce yourself to the potential customers by sending a small gift along with your marketing materials. Research shows that an introductory offer that includes a small gift like a pen or key chain including logos, gets more response than the exact same offer without the gift. If you do a direct marketing campaign, consider including a gift imprinted with your logo or company name printed to increase your response.
* Be remembered
Promotional items make an impression on your customers, old and new. A marketing company prove that with a survey it carry out at the busy airport. The interviewer asks randomly business people to recall sales pitches and the advertisements they have received last year. They found that while some respondents will recall even an advertisement they had seen in magazines or on television, almost all of them remember the names and products of the company that had sent them a free promotional products in the past year.
* Improve Your Image
In the same survey, interviewers also ask people whether their impressions of a company is positive, negative or neutral. Overwhelmingly, people who had received a promotional product from a company have a positive impression of the company. There was no correlation between the value of the product, but there is a clear correlation between the utility of the gifts and the positive impression. For example, a businessmen who have received an imprinted USB flash disk states that they use it frequently and have a very positive impression of the company whose name is on the drive.
* Increase your brand visibility
If your main objective is to get your name out there and increase the visibility of your brand, select gift that the recipient will use where other people can see it. High visibility promotional items include embroidered backpacks, imprinted key chains and logo T-Shirts or jacket.
* Increase repeat or return sales
One-time sales are rarely enough to sustain the business. If you want to bring the customers back to your company again and again, consider offering a freebie that is designed to complement your products. For example, branded drink ware would be a great way to build loyalty. Offer your customers the opportunity to earn free travel mugs imprinted with your store name, and combine it with a discount on coffee refills to bring the customers back to your business day after day.
Defining your goals before you choose your promotional products is the best way to ensure that your giftaway do the job you expect from them. After you know exactly what the purpose of your marketing campaign, then you can figure out the best products to achieve this goal.