Business Consulting/Coaching
Fast growth strategy for Startup Company
Two months ago, I had a client sign on who challenged Soaring Phoenix to create a strategy to grow their start-up company fast. They want to achieve 5 million in revenue in two years. The client is a soon to be published author who wants to sell a million books. (Publishers print the book-they don’t [...]
Gas prices keep gouging profits?
So, what’s a small business owner to do when gas prices keep gouging our profits? First, recognize that relief will probably not be swift. While voters scream for the government to do something about prices at the pump, there is very little to be done. Realize that while the price of oil [...]
Penetrating Target Markets:Would You Use a Shotgun to Catch a Butterfly?
If you have a small business, gaining entry into your target markets can be like capturing a butterfly. What starts out as a methodical step-by-step attempt looks like a crazy dance - with you chasing a target that seems to have no predictable traits at all. In fact, it seems quite random.
And [...]
Sales Negotiation: How to Turn an Unhappy Customer into an Evangelist
Are you getting in the way of your own success?
Have you ever had a difficult customer? Someone who is deeply dissatisfied with your product or service?
At some point, every company runs into this problem. As Abraham Lincoln said, “you cannot please all of the people all of the time.”
How you choose [...]
Ad Copy - Write a Money Maker
Let’s discuss how to define and develop your target markets. Once you have identified their characteristics, take the next step and tell them why they should be your customer.
So this month, look at the do’s and don’ts of marketing communications. These communications range from newsletters, web copy, and brochures, to TV, radio [...]
New Year’s Checklist
As we head into a new year, the growth of our businesses will be the focus of strategy and planning sessions for at least the first quarter. Some of you early birds will have already begun this process in December, but for others the planning starts this month.
In my experience, strategic growth springs from [...]
Looking at How the Credit Crunch will Affect Small Businesses
Already we are seeing the results of the demise of the mortgage market due to the sub prime debacle. Lending banks have severely tightened lending criteria as their asset bases erode and the financial sector comes under huge pressure. Wall Street does not like to see 2.5 billion dollar write offs from Morgan Stanley [...]
